48

Plan International

Founded in 1937 during the Spanish Civil War as Child reach to care for children orphaned or with lives disrupted by the conflict, Plan International is now a global organisation active in more than 70 countries with a new focus one quality and opportunities for girls.

BRAND VALUE

The present value of current and future income due to the brand
£78m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
35

ROLE OF BRAND

The importance of brand strength in generating income
45%

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