75

Parkinson's Disease Society of the United Kingdom

Rebranded from the Parkinson's Disease Society in 2010, current campaigns include lobbying for NHS continuing healthcare support and the Virtual Biotech initiative focused on better treatments and a cure for Parkinson’s.

BRAND VALUE

The present value of current and future income due to the brand
£40m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
28

ROLE OF BRAND

The importance of brand strength in generating income
30%

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