7

Oxfam

Quakers, social activists and academics gathered in Broad Street, Oxford in 1942 to forma campaign for food supplies to be sent, despite an Allied naval blockade, to starving women and children in Axis-occupied Greece. The Oxford Committee for Famine Relief, or Oxfam, was formed. By the 1960s it had expanded to other countries and, in 1995, became Oxfam International, registering in The Hague, Netherlands. There are now 18 national members of the confederation, including Oxfam GB, as well as Hong Kong and the Canadian province of Quebec. Oxfam focuses on the structural causes of poverty and now runs programmes in 68 countries.

BRAND VALUE

The present value of current and future income due to the brand
£541m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
31

ROLE OF BRAND

The importance of brand strength in generating income
50%

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