88

Operation Mobilisation

The Christian missionary organisation founded by George Verwer in Mexico in 1957, Operation Mobilisation, known as OM, employs 6,800 people worldwide in 110 countries and runs its remaining ship Logos Hope. OM has been in the UK since the early 1960s, with its presence centred on activity in London and Birmingham.

BRAND VALUE

The present value of current and future income due to the brand
£23m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
33

ROLE OF BRAND

The importance of brand strength in generating income
45%

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