8

NSPCC

Britain’s largest child welfare charity first emerged in Liverpool in the 1880s after a local businessman on a return voyage from America set up a charity on the lines of one that had impressed him in New York that worked to prevent cruelty to children. Similar societies followed in London and other urban centres, with a national society formed in 1889. Almost 130 years later and the NSPCC lobbies government on child welfare, visited 7,800 schools and 1.6m children in 2017, operates a national helpline, Childline, and provides a protection consultancy service to make organisations safer for children. Its focus is on preventing child abuse in families facing adversity and child sexual abuse.

BRAND VALUE

This explains brand value
£466m

BRAND STRENGTH (/100)

This explains brand strength
51

ROLE OF BRAND

This explains role of brand
45%
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