63

Muslim Aid

Formed in response to the 1985 Ethiopia famine, with Yusuf Islam, aka Cat Stevens, as its first chairman, recent campaigns include school buildings for the displaced Rohingya and its Syrian appeal. Following a Charity Commission inquiry in 2013, it has been converted into a charitable-incorporated organisation with new trustees.

BRAND VALUE

This explains brand value
£46m

BRAND STRENGTH (/100)

This explains brand strength
38

ROLE OF BRAND

This explains role of brand
45%
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