96

MQ

Newcomer MQ, which stands for mental health and quality of life, is a small charity with the big mission of championing and funding research into mental health to help the one in four people who suffer with a condition. Its current ‘We swear’ campaign has enlisted the likes of former Spice Girl Melanie C, Olympian boxer Nicola Adams and actor John Simm to post swearing selfies – “It’s time to give a **** about mental illness in young people” – on their social media platforms.  

BRAND VALUE

The present value of current and future income due to the brand
£18m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
39

ROLE OF BRAND

The importance of brand strength in generating income
45%

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