It started over a beer between two mates in Melbourne in 2003 and 30 willing Mo Bros growing a November moustache for prostrate cancer. Movember is now a global men’s health charity with 325,000 participants in 21 countries raising A$80m globally.
The present value of current and future income due to the brand
BRAND STRENGTH (/100)
The ability for the brand to continue to generate income
ROLE OF BRAND
The importance of brand strength in generating income