91

Movember

It started over a beer between two mates in Melbourne in 2003 and 30 willing Mo Bros growing a November moustache for prostrate cancer. Movember is now a global men’s health charity with 325,000 participants in 21 countries raising A$80m globally.

BRAND VALUE

The present value of current and future income due to the brand
£21m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
28

ROLE OF BRAND

The importance of brand strength in generating income
50%

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