85

Motor Neurone Disease Association (MDNA)

Focused on care, research and campaigning for people affected by Motor Neurone Disease, MND Association was founded in 1979 and now has more than 9,000 members, 7,000 volunteers and 170 paid staff. Last year it supported 88 biomedical and healthcare research projects worth £14.8m.

BRAND VALUE

The present value of current and future income due to the brand
£27m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
31

ROLE OF BRAND

The importance of brand strength in generating income
30%

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