52

Mind

The mental health charity celebrated its 70th anniversary in 2016 with actor and polymath Stephen Fry as its high-profile president (he succeeded broadcaster Melvyn Bragg in 2011), helping in its mission to raise public awareness and understanding of issues relating to mental health.

BRAND VALUE

The present value of current and future income due to the brand
£68m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
42

ROLE OF BRAND

The importance of brand strength in generating income
30%

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