84

Mencap

A champion of people with learning disabilities since mother Judy Fryd, angered by the lack of support for her daughter, formed the association in 1946. Mencap runs 420 local groups and directly helps 7,500 people a year.

BRAND VALUE

The present value of current and future income due to the brand
£28m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
31

ROLE OF BRAND

The importance of brand strength in generating income
35%

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