A champion of people with learning disabilities since mother Judy Fryd, angered by the lack of support for her daughter, formed the association in 1946. Mencap runs 420 local groups and directly helps 7,500 people a year.
The present value of current and future income due to the brand
BRAND STRENGTH (/100)
The ability for the brand to continue to generate income
ROLE OF BRAND
The importance of brand strength in generating income