Marie Curie

The palliative care charity runs nine hospices, providing the largest number of beds for the terminally ill outside the NHS. These and its 210 nurses and 500-plus volunteers, cared for 50,000 patients facing death in 2017. The charity was formed in 1948 when the rebuilding committee for the bombed-out Marie Curie Hospital in Hampstead, which had been a radiology centre for women with cancer, separated from the new NHS and set up a medical foundation. The charity supports research centres at London’s UCL and the universities of Liverpool and Cardiff.


The present value of current and future income due to the brand


The ability for the brand to continue to generate income


The importance of brand strength in generating income

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