87

Make-a-wish

The fairy godmother of the charity world, Make-A-Wish has been making dreams come true for children with critical illnesses since 1986. Over the years, the wishes it’s granted have included everything from being a guard at Buckingham Palace and meeting Ed Sheeran to feeding sea turtles and playing tennis with Andy Murray.

BRAND VALUE

The present value of current and future income due to the brand
£27m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
48

ROLE OF BRAND

The importance of brand strength in generating income
45%

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