23

Islamic Relief Worldwide

The international humanitarian organisation was founded in the UK in 1984 and now delivers services worldwide, including to Gaza, Afghanistan,Iraq and Yemen. Its £26.6m Syria emergency response reached some 3.37million individuals in four adjoining countries to the conflict.

BRAND VALUE

The present value of current and future income due to the brand
£266m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
39

ROLE OF BRAND

The importance of brand strength in generating income
45%

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