43

Help for Heroes

In just over a decade the charity for servicemen and women has become one of the most high-profile fundraisers in the UK, and runs, with the Ministry of Defence and British Legion, four recovery units offering medical, psychological and welfare support to service personnel.

BRAND VALUE

This explains brand value
£109m

BRAND STRENGTH (/100)

This explains brand strength
52

ROLE OF BRAND

This explains role of brand
40%
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