43

Help for Heroes

In just over a decade the charity for servicemen and women has become one of the most high-profile fundraisers in the UK, and runs, with the Ministry of Defence and British Legion, four recovery units offering medical, psychological and welfare support to service personnel.

BRAND VALUE

The present value of current and future income due to the brand
£109m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
52

ROLE OF BRAND

The importance of brand strength in generating income
40%

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