14

Great Ormond Street Hospital Children's Charity

With its mission to support the UK’s leading children’s hospital, which battles each day for more than 600 seriously ill young people, the UK charity funds research, equipment, child and family support services, and ward and medical facilities. Founded in 1852 to provide the first in-patient beds in England specifically for children, the hospital has drawn support over the years from the likes of Charles Dickens, Queen Victoria and J. M. Barrie, who in 1929 donated the copyright income from his Peter Pan works.

BRAND VALUE

The present value of current and future income due to the brand
£431m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
59

ROLE OF BRAND

The importance of brand strength in generating income
45%
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