60

English Heritage

The greatest sites and buildings that tell the story of Britain, English Heritage’s collection began in 1882 and now numbers over 400, including prehistoric sites, Roman forts, medieval castles and a Cold War bunker. Renowned for bringing history alive, the charity has adroit consumer-facing skills and attracts a steady stream of visitors to its sites.

BRAND VALUE

The present value of current and future income due to the brand
£60m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
30

ROLE OF BRAND

The importance of brand strength in generating income
45%

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