62

Diabetes UK

Science fiction writer H.G. Wells helped found The Diabetic Association in 1934, which became Diabetes UK in 2000. With 350 groups, the charity funds research and support for the UK’s 4.5m diabetics, including holidays for children and families. Recent initiatives include closer work with Kidney Research UK.

BRAND VALUE

The present value of current and future income due to the brand
£54m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
31

ROLE OF BRAND

The importance of brand strength in generating income
30%

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