Fighting for 10,400 people in the UK with an as-yet incurable condition that affects the lung and digestive system, the Cystic Fibrosis Trust promotes research to find new treatments, as well as care and support services.
The present value of current and future income due to the brand
BRAND STRENGTH (/100)
The ability for the brand to continue to generate income
ROLE OF BRAND
The importance of brand strength in generating income