53

Crisis

Launched in 1967 following Ken Loach’s influential and gritty BBC film Cathy Come Home dramatising the plight of a homeless family, Crisis provides a range of services from its 11 Skylight Centres and campaigns for the homeless. Its Crisis at Christmas appeal has run since 1972.

BRAND VALUE

The present value of current and future income due to the brand
£67m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
32

ROLE OF BRAND

The importance of brand strength in generating income
45%

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