39

Compassion

The US Christian charity was set up in response to the plight of children during the Korean War, after founder Everett Swanson realised he had mistaken the bodies of orphans frozen to death on the streets being thrown onto a truck as piles of rags. Now 1.88m children worldwide are registered for its child sponsorship programme.

BRAND VALUE

This explains brand value
£147m

BRAND STRENGTH (/100)

This explains brand strength
43

ROLE OF BRAND

This explains role of brand
50%
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