8

Comic Relief

Founded in 1985 by comedian Sir Lenny Henry and writer Richard Curtis in response to the Ethiopian famine crisis, Comic Relief's biennial Red Nose Day telethon appeal alternates each March with its sister project Sport Relief. Launched by Noel Edmonds on his Christmas Day Late,Late Breakfast Show in 1985, from a refugee camp in Sudan, the first fundraiser was at the Shaftesbury Theatre, London in 1986, with a line-up including comedians Rowan Atkinson, Billy Connolly and Stephen Fry, as well as Sir Lenny, and pop stars Kate Bush and Cliff Richard (who released a Number One single “Living Doll” with the cast of TheYoung Ones). In 2017, Red Nose Day raised £82.1m, and to date with SportRelief, has generated £1.01bn in donations. Comic Relief has funded 374 new projects in the UK and around the world.

BRAND VALUE

The present value of current and future income due to the brand
£537m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
50

ROLE OF BRAND

The importance of brand strength in generating income
60%

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