45

CLIC Sargent

Formed in 2005 with the merger of Cancer and Leukaemia in Childhood and Sargent Cancer Care for Children, the charity aims to limit the damage cancer causes to young lives. Providing specialist support teams across the UK, it offers help from diagnosis onwards.

BRAND VALUE

The present value of current and future income due to the brand
£86m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
41

ROLE OF BRAND

The importance of brand strength in generating income
45%

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