37

Christian Aid

Setup by British and Irish churches to help refugees in 1945, the agency is a leading provider of relief and reconstruction in war and disaster zones, of alleviation of poverty, and the support of sustainable development and civil society. Current emergency work includes the Kerala floods and South Sudan crisis.

BRAND VALUE

The present value of current and future income due to the brand
£137m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
24

ROLE OF BRAND

The importance of brand strength in generating income
45%

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