65

Children with Cancer UK

Established in 1987 by the O’Gorman family in memory of their 14-year-old son, Paul, who died from leukaemia, the charity was championed from the off by Diana, Princess of Wales.

BRAND VALUE

The present value of current and future income due to the brand
£47m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
42

ROLE OF BRAND

The importance of brand strength in generating income
40%

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