66

Children with Cancer UK

Established in 1987 by the O’Gorman family in memory of their 14-year-old son, Paul, who died from leukaemia, the charity was championed from the off by Diana, Princess of Wales.

BRAND VALUE

This explains brand value
£47m

BRAND STRENGTH (/100)

This explains brand strength
42

ROLE OF BRAND

This explains role of brand
40%
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