38

Cats Protection

Formerly The Cats Protection League founded at Caxton Hall, London in 1927, the charity rebranded 20 years ago. Last year it helped some 193,000 cats and kittens, including via neutering and rehoming, through a network of 34 centres, 250 volunteer-run branches, 121 charity shops and 10,200 volunteers and staff.

BRAND VALUE

The present value of current and future income due to the brand
£136m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
34

ROLE OF BRAND

The importance of brand strength in generating income
40%

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