86

CARE International

Set up in the aftermath of the Second World War by Americans toward off starvation in Europe, CARE International has evolved into a leading global poverty-fighting organisation. Active in war-torn Yemen and Syria, and Haiti after Hurricane Matthew.

BRAND VALUE

The present value of current and future income due to the brand
£27m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
32

ROLE OF BRAND

The importance of brand strength in generating income
45%

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