59

Brooke

Operating in Africa, Asia, Latin America and the Middle East, Brooke is dedicated to improving the lives of working horses, donkeys and mules and is named after founder Dorothy Brooke who in 1934 opened the Old War Horse Memorial Hospital in Cairo offering free veterinary care to ex-First World War equines, as well as working horses and donkeys.

BRAND VALUE

The present value of current and future income due to the brand
£61m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
38

ROLE OF BRAND

The importance of brand strength in generating income
50%

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