55

Breast Cancer Now

More than 55,000 women are diagnosed with breast cancer each year in the UK, but medical advances mean more are surviving. Breast Cancer Now, amalgamated in 2015, is funding almost £25m worth of research, supporting 380 scientists making these breakthroughs, and looking for £300m over the next decade.

BRAND VALUE

The present value of current and future income due to the brand
£66m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
41

ROLE OF BRAND

The importance of brand strength in generating income
35%

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