72

Breast Cancer Care

Founded in 1973 by Betty Westgate five years after her own diagnosis – she would live to 2000 – the charity aims to give affected individuals the best treatment, information and support. Its Nursing Network, set up in 2010 for healthcare professionals to improve care, now has 1,000 nurses.

BRAND VALUE

The present value of current and future income due to the brand
£43m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
43

ROLE OF BRAND

The importance of brand strength in generating income
35%

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