69

Blind Veterans UK

Born out of the First World War and the provision of support for serviceman blinded in the conflict, including from the use of mustard gas, Blind Veterans UK has centres in Brighton, Sheffield and Llandudno. It developed the first talking books with the Royal National Institute of Blind People.

BRAND VALUE

The present value of current and future income due to the brand
£45m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
34

ROLE OF BRAND

The importance of brand strength in generating income
40%

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