39

Battersea Dogs & Cats Home

A stalwart of the UK animal welfare sector, the charity has, since 1860, rescued dogs and latterly cats and found them new homes – and from its south London base since 1871. Its patrons have included Queen Victoria, with Camilla,Duchess of Cornwall in the current role.

BRAND VALUE

The present value of current and future income due to the brand
£127m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
44

ROLE OF BRAND

The importance of brand strength in generating income
45%

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