21

Barnardo's

Thomas John Barnardo established the charity in 1866 to care for “destitute waif” children in London’s East End. Over the last 152 years it has moved from running children’s homes – the last closed in 1989 – to fostering and adopting services and working with children and families.

BRAND VALUE

The present value of current and future income due to the brand
£333m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
40

ROLE OF BRAND

The importance of brand strength in generating income
45%

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