79

Arthritis Research UK

Following a merger with Arthritis Care in 2017, the enlarged organisation says it is better placed to cater for the 10m people living with the condition – the biggest cause of pain and disability in the UK.

BRAND VALUE

The present value of current and future income due to the brand
£34m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
30

ROLE OF BRAND

The importance of brand strength in generating income
35%

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