41

Alzheimer's Society

The care and research charity for dementia has grown substantially since its creation in 1980 to support 210,000 people. It is a founding funder of the £250m UK Dementia Research Institute, opened last year at UCL, with centres at the universities of Cambridge, Cardiff, Edinburgh, and London’s Imperial and King’s.

BRAND VALUE

The present value of current and future income due to the brand
£113m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
39

ROLE OF BRAND

The importance of brand strength in generating income
25%

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