71

Alzheimer's Research UK

Founded in 1992, the early aim of the charity was to defeat dementia through research, which at the time was shockingly under-invested. Today it helps to fund 2,000 dementia researchers in 15 centres across the UK and has helped pioneer some of the biggest break throughs in recent times. A vocal campaigner, it has been instrumental in putting dementia at the forefront of government policy.

BRAND VALUE

The present value of current and future income due to the brand
£44m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
32

ROLE OF BRAND

The importance of brand strength in generating income
30%
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