18

Age UK

Formed in 2009 from the merger of Age Concern and Help the Aged, the UK's largest charity for older people. It runs more than 520 charity shops and campaigns include highlighting a crisis in state care for the elderly, loneliness and the difficulty of travelling to hospital appointments.

BRAND VALUE

This explains brand value
£370m

BRAND STRENGTH (/100)

This explains brand strength
38

ROLE OF BRAND

This explains role of brand
40%
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