47

ActionAid

The international charity works with women and girls living in poverty worldwide and in the UK. Celebrity ambassadors include Emma Thompson and the ‘Doctor Who’ Jodie Whittaker. Recent emergency appeals include the support of 70,000 Rohingya refugees and 9,200 people in Sierra Leone affected by its mudslides.

BRAND VALUE

The present value of current and future income due to the brand
£79m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
27

ROLE OF BRAND

The importance of brand strength in generating income
50%

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