47

ActionAid

The international charity works with women and girls living in poverty worldwide and in the UK. Celebrity ambassadors include Emma Thompson and the ‘Doctor Who’ Jodie Whittaker. Recent emergency appeals include the support of 70,000 Rohingya refugees and 9,200 people in Sierra Leone affected by its mudslides.

BRAND VALUE

This explains brand value
£79m

BRAND STRENGTH (/100)

This explains brand strength
27

ROLE OF BRAND

This explains role of brand
50%
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