63

Action for Children

Helping vulnerable young people, the charity a decade ago broadened its mission and changed its name, National Children’s Home, which dated to 1869 and Methodist shelters for street children in Victorian London. Through 650 schemes it works with over 300,000 young people.

BRAND VALUE

The present value of current and future income due to the brand
£54m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
33

ROLE OF BRAND

The importance of brand strength in generating income
45%

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