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Charities

Daily perception tracking covering 120+ not for profit brands

How it helps you

Brand analysis

Identify strengths and weaknesses of your brand as seen through the eyes of the public

Benchmark experience

Benchmark the experience of your supporters, measuring loyalty, satisfaction and advocacy

Donor support

Understand how to maintain and increase donor support

Improve recruitment

Discover better ways to recruit new supporters

Locate lost supporters

Locate lost supporters and discover ways to win them back

How it works

1

Representative respondents

60,000 planned interviews a year. Daily quotas to ensure robust totals each day. Quotas set to ensure a nationally representative sample every week and to ensure a robust sample of large and niche not for profit brands.
2

BrandVue survey

An engaging 15 minute questionnaire, which can be completed on all devices (including smartphones) is sent to our respondents. BrandVue allows for ad hoc ‘trigger’ questions to be added to the survey.
3

Live online dashboard

The survey data is then compiled in our online dashboard - this is broken down into different sections so you can act on up-to-date information.
4

Always-on analysis & custom reporting

Each deliverable is customised to your needs, with ability to: focus on key demographic groups, exclude non-competitor brands, incorporate bespoke breaks and highlight key peers.
We track over 120 not-for-profit brands.
From Age UK to WWF.
See the full list

Latest insights

Quick snapshots of insights we've seen via our Charities dashboard:
Oxfam still has 10x the average supporter rejection amongst the general public. 1 in 4 adults say they “would not consider supporting Oxfam” with the top reason being they “don’t trust the organisation”.
Macmillan & Cancer Research UK continue slog it out to be “the best” charity in the UK, with nearly 40% of those familiar with the brands saying they are one of the “better or best” not-for-profit brands they know.
Officially the 4th emergency service, the RNLI, is the nations most trusted non-profit brand, driven by heroism & professionalism of the crews that very visibly keep a watch over the UK coastline.
Oxfam still has 10x the average supporter rejection amongst the general public. 1 in 4 adults say they “would not consider supporting Oxfam” with the top reason being they “don’t trust the organisation”.
Macmillan and Cancer Research UK continue slog it out to be “the best” charity in the UK, with nearly 40% of those familiar with the brands saying they are one of the “better or best” non-profit brands they know.
Officially the 4th emergency service, the RNLI, is the nations most trusted non-profit brand, driven by heroism & professionalism of the crews that very visibly keep a watch over the UK coastline.

Latest BrandVue Charities news

The baby boomers who built Oxfam feel its pain. It will be Gen X and Y who get the brand back to work.

Introducing BrandVue Charities from Morar HPI

Contact the BrandVue team to find out more

Our team are on hand to showcase what BrandVue can do for your organisation. Please get in touch to get more information and a demo of our dashboard.
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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

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