Insight for
growing brands

We are Morar HPI, a research & brand consultancy.

Inform + Inspire

We aim to inform and inspire our clients; bringing data to life, creating action from evidence and developing compelling brands based on knowledge and insight. Select the options below to find out more:

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Understand your target market

Better understand consumer and market dynamics to inform your investment strategy.
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Manage your brand or portfolio

Benchmark and build brand equity to gain commercial advantage.
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Evaluate your  communications

Understand and improve the impact of all marketing communications.
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Enhance your customer experience

Track the customer journey to identify key opportunities to drive loyalty and advocacy.
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Develop and market your products

Optimise your product portfolio to drive greater commercial success.
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Understand shopper behaviour

Elevate the retail experience to enhance satisfaction and shopper conversion.
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Food &
Drink

With expertise in Food delivery, Restaurants, Cafés, Franchises, Alcoholic and Soft drinks.
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Fashion &
Lifestyle

With expertise in Food delivery, Restaurants, Cafés, Franchises, Alcoholic and Soft drinks.
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Home &
Family

With expertise in Food delivery, Restaurants, Cafés, Franchises, Alcoholic and Soft drinks.
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Leisure

With expertise in Food delivery, Restaurants, Cafés, Franchises, Alcoholic and Soft drinks.
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Not-for-profit

With expertise in Food delivery, Restaurants, Cafés, Franchises, Alcoholic and Soft drinks.
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Travel

With expertise in Food delivery, Restaurants, Cafés, Franchises, Alcoholic and Soft drinks.
Coming soon

Consulting knowhow

Our consultative approach ensures we see research as simply a means to an end – brand growth. Our team have an unrivalled understanding of how consumers think, feel and behave and will work with you to ensure you can act with confidence.
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Research expertise

We are highly experienced in all forms of qualitative (such as focus groups, online communities and in-depth interviews) and quantitative (such as online surveys, social listening and mobile calendar studies) research techniques.
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Proprietary technology

Our research and analysis platform allows us to run projects faster and to a tighter budget. Findings are then brought to life through our proprietary online dashboards, allowing findings to be interrogated anytime, anywhere, with results available at a click of a button.
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In-house design

Things that are beautiful get noticed and create change within businesses. Our in-house creative team, produces material that brings our research and insights to life for all audiences.
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Our work

We work with a wide range of businesses - find some examples below:

Fitness First

Quantifying the benefits of rebranding and transforming the experience to stand out in a crowded market.
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Wagamama

Revolutionising their customer experience through reliable, quick and actionable data
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Deliveroo

Understanding their evolving global industry.
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Admiral

Brand performance delivering growth. Powered by insight.
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Heineken UK

Product testing including liquid optimisation, margin improvement and product claims research.
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Oracle

Insights to inform and inspire multiple audiences.
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See more work

What Oracle said about us

"Morar HPI not only captured our vision but challenged us to think differently about our approach resulting in an exceptional body of work."
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What Admiral said about us

"Having worked with us over several years on a number of different projects Morar HPI really understand our business, and they feel like a true extension of the Marketing Team."
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What Fitness First said about us

"Instead of subjective opinion, Morar HPI’s market and member trackers have given us an invaluable objective tool for assessing what our customers really want not what we think they want."
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What Wagamama said about us

"Thanks to Morar HPI, we’re now closer than ever to understanding the experience of our guests, and have a tool that is capable of affecting change at all levels from the restaurant manager and their team to central support functions."
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What Pizza Hut Restaurants said about us

Working with BrandVue allows us to keep track of our brand health. It is quickly becoming one of our priority data sources for measuring our performance within the competitive context.
Find out about BrandVue

Latest news & views

Read our latest news and thoughts from across our business:
Food & Drink

Coffee - the backbone of the high street

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Home & Family

The Housing Crisis – is it all doom and gloom?

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Home & Family

Sun, Spain and Stay-cations

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Home & Family

Are you clued up on Smart Home?

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Food & Drink

Millennials and delivery

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Food & Drink

Did KFC save its own skin?

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Read more of our news
For more information on our products and services:
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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.
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