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Creating and managing Brand Advantage

Strong brands invest in consumer insight. Acting on what they discover they grow stronger than their less-informed rivals.
Our research, data and consulting services embed a culture of insight within your business.

We recognise competition comes in all shapes and sizes

Big brands defending against rising brands. New brands disrupting established brands. Brands redefining themselves in changing markets.

Find your Brand Advantage

Our unique competitive metric Brand Advantage is a proven predictor of sales, consumer choice and loyalty.

Here's how

Data & Intelligence

Everyday benchmarking of consumer opinion.
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  • Vue suite
  • Daily brand benchmarking data
  • Customer experience measurement
  • Social listening
  • Bringing big data to a single view

Leaps of Insight

Discovering opportunities for Brand Advantage.
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  • Consulting teams
  • Competitive strategy
  • Sector expertise
  • Ad hoc insight
  • Opportunity discovery
  • Organisational alignment

Inform & Inspire

Taking action to improve Brand Advantage.
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  • Argo creative
  • Embedding a culture of insight
  • Consumer proposition development
  • Brand repositioning programmes
  • Creation of marketing materials

delivering growth for Deliveroo

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BUILDING FITNESS FIRST GLOBALLY

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Revolutionising the WAGAMAMA
experience through 'Satoru'

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OUR THOUGHTS

Millennials and delivery
Looking at our BrandVue tracker - Caroline Jameson shows the rise of this technology-driven relationship.
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Did KFC save its own skin?
Our BrandVue tracker showed how the chicken shortage affected consumer perception for the Colonel.
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WPP break up
Without research how will we know if the ads are working?
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SEGA: Brand explosion and annihilation. A lesson for all brands
The story of SEGA Enterprises is one of a near mythic rise, catastrophic fall and an innovative rebirth.
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The Cocktail Report
Cardinal (our drinks specialist division) teamed up with Pub & Bar magazine to bring its readers The Cocktail Report. Showcasing trends, consumer behaviours and findings that will directly impact what drinks pubs & bars serve and how to serve them.
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What is the ‘Commitment and Consistency’ principle?
Four ways retailers can use a small customer commitment to inspire a purchase
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ABOUT
SERVICES
WORK
London
The Woolyard
54 Bermondsey Street
London, SE1 3UD
+44 (0) 207 908 6530
San Francisco
100 Montgomery Street
Suite 1202,
San Francisco, CA — 94104
+1 (415) 941 0694
New York
352 Park Avenue South
7th Floor,  
New York,NY — 10010
+1 (0) 212 529 4600
Morar HPI Limited 2017 part of MIG Global part of the Next15 Group. Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.