Creating and managing Brand Advantage

Strong brands invest in consumer insight. Acting on what they discover they grow stronger than their less-informed rivals.
Our research, data and consulting services embed a culture of insight within your business.

We recognise competition comes in all shapes and sizes

Big brands defending against rising brands. New brands disrupting established brands. Brands redefining themselves in changing markets.

Here's how

Data & Intelligence

Everyday benchmarking of consumer opinion.
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  • Vue suite
  • Daily brand benchmarking data
  • Customer experience measurement
  • Social listening
  • Bringing big data to a single view

Leaps of Insight

Discovering opportunities for Brand Advantage.
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  • Consulting teams
  • Competitive strategy
  • Sector expertise
  • Ad hoc insight
  • Opportunity discovery
  • Organisational alignment

Inform & Inspire

Taking action to improve Brand Advantage.
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  • Argo creative
  • Embedding a culture of insight
  • Consumer proposition development
  • Brand repositioning programmes
  • Creation of marketing materials

delivering growth for Deliveroo

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Revolutionising the WAGAMAMA
experience through 'Satoru'

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The story of SEGA Enterprises is one of a near mythic rise, catastrophic fall and an innovative rebirth.
Cardinal (our drinks specialist division) teamed up with Pub & Bar magazine to bring its readers The Cocktail Report. Showcasing trends, consumer behaviours and findings that will directly impact what drinks pubs & bars serve and how to serve them.
Four ways retailers can use a small customer commitment to inspire a purchase
More than ever, operators up and down the country are under increasing pressure to reduce their carbon footprint and high street coffee outlets are no exception.
Retailers should look to use one of behavioural economics’ most basic principles to get customers to connect with their products on a deeper level.
The end of term is nearly here again. For lots of families it’s holiday time as parents take advantage of the two-week break following the long Easter weekend.
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Morar HPI Limited 2017 part of MIG Global part of the Next15 Group. Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.